Summary of Attitude is Everything by Jeff Keller

“Nothing can stop the man with the right mental attitude from achieving his goal. Nothing on earth can help the man with the wrong attitude”. Thomas Jefferson. In this post, we will tell you the summary of Attitude is Everything written by Jeff Keller.

Keller has spent more than two decades studying why some people succeed while others fail. The book has 12 lessons; without any further ado, let’s get started!


Summary of Attitude is Everything by Jeff Keller

Lesson 1: Your attitude is your window to the world

Let’s suppose you’re taking a lunch break and going to a coffee shop. Everyone must wait the same amount of time for the waitress to take their order, everyone must wait for their meal at the same time, everyone must wait for great cuisine, and everyone must wait for the bill. You enter the coffee shop with a smile on your face and an optimistic attitude on life. You have a delicious lunch and engaging talks before returning to work refreshed.

Your coworker, on the other hand, enters the coffee shop scowling, slumped over, and tense. He is irritated that the waitress did not arrive promptly and that he had to wait for the food and the bill. He also expressed dissatisfaction with the cuisine.

So, what is the difference? It’s the reality that you have an optimistic outlook on life whereas your coworker has a negative outlook. According to Keller, attitude is a mental filter through which you see the world. Some people perceive things through an optimistic lens, while others see things through a pessimistic lens. You have control over your attitude, and it is your responsibility to maintain your worldview pure. Say “I can” instead of “I can’t.” Look for solutions rather than problems. So, what is your perspective on the world? Is this glass half-full or half-empty?


Lesson 2: You’re a human magnet.

So, what makes some people successful? In six words, Earl Nightingale sums it up: we become what we think about. Consider this: if you think about a goal all the time, you will eventually take steps to achieve it. The law of dominant thought is mentioned throughout the book. You can’t expect positive results if you think positively for 10 seconds a day and negatively for the other 16 hours. It’s the same with exercise: if you only work out for five minutes once a week, you won’t be physically fit. You must constantly think positively until it becomes a habit.

A positive belief system is the foundation for achieving any objective; if you have a negative attitude, you will never take that initial step. You can alter your thinking by becoming more aware of what you say to yourself, reading positive literature on a daily basis, and listening to motivational programs.

Lesson 3: Picture your way to success.

Visualization is a technique we use to create situations in our lives. It can be described as a mental movie. We start making these films early in life, and as a result, we create life scenarios that match the initial idea. Take charge of your own movies; you’re continuously producing new ones.

What does your career look like in ten years, for example? Keller suggests that if you work in sales, for example, you must imagine yourself successful on a regular basis. If you’re not receiving the results you want, there’s no doubt you’re clinging to images of mediocrity in sales.

This same idea can be found in the book Way of the Wolf by Jordan Belfort! Your films are directed, scripted, and produced by you. Let’s put it to the test! Consider an elephant when you close your eyes. Change the elephant’s color to pink now. Return it to its original color. Consider shattering that like button into a thousand pieces.


Lesson 4: Make a commitment… And you’ll move mountains

Are you willing to go to any degree to accomplish your goal? That is the secret to achieving your goals in life. Make a commitment to do whatever is required, regardless of the procedures involved. Once you’ve made the decision to achieve your objective, you’ll stick to it with commitment and action until you’ve achieved it. You’ll notice that you start to attract the people you need to reach your goal. No, things will not be perfect, but if you keep trying, you can move mountains. So, ask yourself are you willing to go to any degree to attain your goal?

Lesson 5: Turn your problems into opportunities.

When faced with difficulties and disappointments, how do you respond? Most people moan at first, but you have an option after that initial letdown. You can either focus on the negative or look for the positive in the situation. Problems are frequent opportunities; for example, without difficulty, you might never discover an opportunity to take constructive action. Adversity benefits us in a variety of ways: it provides perspective, teaches gratitude, uncovers hidden potential, motivates us to make changes, teaches us lessons, and so on.

Lesson 6: Your words blaze a trail

There was a formula T-F-A = R in the book Secrets of the Millionaire Mind, which stated that ideas lead to feelings, feelings lead to actions, and actions lead to results. It goes a step farther in this book: Ideas > words > beliefs > actions > outcomes

Consider the following scenario: you work in sales and believe that “I’m not particularly good at sales.” Then you make fun of it with your pals, saying things like, “I’ll never be good at sales.” This reinforces your beliefs, which is when things start to become serious. Your beliefs determine everything you will accomplish in life. You will take very little action and produce poor outcomes since you do not believe in your abilities to sell. So practice positive self-talk as much as possible, and only discuss your aspirations with those who are supportive.


Lesson 7: How are you?

So, how are you doing today? It may appear to be a minor question, but we answer it so frequently that it is far from minor. Your responses are divided into three categories: negative, mediocre, and positive.

Negative examples are awful, fatigued, and don’t ask.

Mediocre answers are “I’m fine, not too awful, could be worse,”.

Positive responses are fantastic! Great!

Your physiology is affected by your words. If your response is poor, you are likely to become depressed. What about your feelings? If you admit you’re miserable, they won’t help you feel any better. We are typically subjective in our feelings; if we say we are tired, we will be fatigued.

Lesson 8: Stop complaining.

How frequently do you whine? It’s fine to talk about your difficulties and share your unpleasant life experiences with friends and family in the hopes of finding answers, but whining about back pain, headaches, and sickness doesn’t actually help.

Pick up a pen and a piece of paper the next time you feel like complaining and start writing down all the reasons you have to be grateful. In other words, no one wants to hear about your disease or troubles. Complaining only serves to exacerbate your own suffering. Complaining achieves nothing and diverts your attention away from the measures you could do to remedy the issue.

Lesson 9: Associate with positive people.

“I’ll tell you who you are if you tell me who you hang out with.”

People are divided into two categories: toxic and nourishing. People that are toxic focus on the negative. They try to bring you down to their level by telling you about all the things you can’t do and sucking all of your positive energy.

Nutritious people, on the other hand, are upbeat and encouraging. They make you feel better and are a joy to be around. You should spend less time with poisonous people and more time with those that nourish you. We become what we are surrounded by.

Lesson 10: Confront your fears and grow.

You must be willing to be uncomfortable if you want to be successful. You must leave your comfort zone if you are to reach your objectives. Although it appears to be a simple concept, most individuals still avoid confronting their fears and taking action. If you know something is required to achieve your goals, you must confront your anxieties.

Consider this circle to be your comfort zone, and these Xs to be your concerns. You will feel safe inside your comfort zone, but the more you get away from it, the more anxious you will become. Backing away from your anxieties reduces your anxiety and terror, but what else does it do? Nothing!

However, running away from your worries comes at a heavy price. It decreases your self-esteem, makes you feel weak and dissatisfied, sabotages your success, and ensures that you will never achieve great success. So keep a positive mindset because it will give you the guts to go the additional mile!

Lesson 11: Get out there and fail.

All of these self-development books have one thing in common: they encourage you to fail. You can’t develop new talents if you don’t fail. Do you recall learning to ride a bicycle as a child? You failed many times but never gave up, and as a result, you can now ride a bike indefinitely.

Successful people have realized that failure is an inevitable part of the journey to victory. Remember, there is no such thing as failure until you give up totally. Prior to then, there are simple outcomes, some of which are more effective than others.

Lesson 12: Networking that gets results.

Time for the last lesson!

When you network, you are leveraging your own efforts and speeding up the rate at which you achieve achievements. The more relationships you develop, the better your chances of success become. You can’t accomplish great things by yourself! Networking benefits include generating new clients and business leads, assisting in issue solving, and providing useful knowledge and resources.

You should maintain a good attitude and actively join in groups to expand your network! When you help others in your network, you will get it. Also, listen carefully and treat everyone with respect. Meet new people and push yourself out of your comfort zone. Also, don’t forget to thank and congratulate others in your network!

To summarize the most important aspects of networking, maintain a positive attitude, interact, and follow up to expand your network.

So these are the 12 lessons in this book. We hope you enjoyed the summary of Attitude is Everything by Jeff Keller. For more summaries of books, visit our website.

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